Work Experience
UnitedHealthcare, Growth Office
Vice President, Innovation
November 2020 - Present
Leads a multidisciplinary, UHC Corporate Innovation team, responsible for identifying and developing next-generation concepts contributing to enterprise growth.
Accountable for strategic planning and socialization of our long-term UHC Innovation agenda.
Supports business development functions including partnerships.
Leadership sponsor for the UnitedHealthcare Accelerator.
Senior Director, Innovation
April 2018 - November 2020
Oversaw team operations and provided strategic leadership for UHC growth opportunities.
Designed and managed execution of the UHC CEO's Mission Distinction agenda to deliver UnitedHealthcare Neighborhood Clinics. This unique project required transformation of traditional approaches to serve an underserved population while achieving business performance metrics. Scope of work included everything from Real Estate selection and design to digital-first workflow design, operations, technology development and more.
Created and developed an in-market test for a unified care and service platform. The pilot was designed to improve organizational understanding of the opportunity space and bolster organizational ability to act on delivery of high-touch services.
Supported development and mentored health technology start-ups in our UHC Accelerator model powered by Techstars.
Director, Innovation
August 2017 - March 2018
Developed framework to analyze growth opportunities and inform strategy.
Prepared executive materials including research reports, ideation facilitation, competitive activity review and strategic proposals.
UnitedHealthcare, Human Centered Design Studio
Associate Director, Design
July 2015 - August 2017
The HCD Studio was a shared service available to support all business segments in the development of more impactful solutions through a Design Thinking methodology. As the HCD Studio's lead Visual Designer, I developed all prototypes and report-outs in support of our team. Responsibilities also included facilitating workshops, creating discussion guides, executing interviews and synthesizing feedback to deliver business results.
Led qualitative research, synthesis, workshop creation and facilitation for the creation of the UHG Diversity & Inclusion office.
Led qualitative research, synthesis, and delivery of a roadmap and concept development to support solutioning for rural health in America.
Led qualitative research, synthesis, framework and concept development for understanding the glide path to Chronic Pain.
Co-led development and execution of qualitative research, synthesis and prototyping to improve the member service experience. (A patent was secured by UHC for this work.)
Co-led development of a concept car to socialize and secure capital investment for the development of the UHC Nerve Center.
Co-led development and execution of an in-market experiment designed to test feasibility and viability of culturally competent pre-diabetes product in partnership with AARP.
Bloom Creative Co.
Founder
October 2008 - January 2016
Founded and managed creative consulting business delivering strategic visioning and brand development in support of achieving client goals.
Created and grew a design consultancy business with year-over-year growth.
Served as agency of record for a large business-to-business good business, an academic institution and a financial services company.
Provided diverse services portfolio including copywriting, content creation, logo design, photography, brand guideline development, web design and more.
Art Director
June 2010 - May 2011
Epiphany brands and markets the experiences that are fairytales in the making. Unforgettable places. Hot, new discoveries. And timeless luxuries. It’s all we know. It’s all we do. And we do it better than anyone else.
Managed creative projects for top clients including Montage Hotels & Resorts.
Assisted Creative Director in concept development to secure new clients including Vail Cascade, Harley Davidson and Goodwill.
Provided Art Direction for client photo shoots and graphic systems including Wigwam Arizona.
Graphic Designer
November 2008 - December 2009
Collaborated with Creative Director on development of conceptual solutions for clients.
Assisted Creative Director in creation of marketing and branding materials.
Designer
December 2009 - May 2010
Genesis is an international brand consultancy developing solutions that create measurable value and capture the true essence of our client’s reputations, ideas, brands, products and services.
Collaborated with Partner/Creative Director to expand the visual voice for clients including Kraft Foods.
Wrote brand guidelines and created a refreshed design system to support the rebranding of the Colorado Symphony.
Professional Recognition
Education
Bachelor of Science
St. Cloud State University, Herberger College of Business
Business Marketing
2004
Summer 2002 International Business Management Tour (United Kingdom)
Minor in International Business
Minor in Advertising
Bachelor of Fine Arts
Rocky Mountain College of Art + Design
Graphic Design & Interactive Media
2010
Valedictorian