I’m a human-centered designer by training and a product and strategy leader by practice, with experience working across enterprise and startup environments to turn complexity into clarity and ideas into measurable growth.

My work sits at the intersection of human-centered design, product development, and business strategy, and spans healthcare, technology, and consumer experiences — from incubating ventures inside Fortune 5 companies to building startups from zero to scale.

I partner with teams to navigate ambiguity, align cross-functional priorities, and build products and experiences that are not only desirable, but viable and scalable. I’m most often brought in when organizations are building something new, rethinking an existing model, or struggling to translate strategy into execution.

What I Bring

• Human-centered design rigor applied to real business constraints

• 15+ years building products, platforms, and operating models

• Experience across payer, provider, consumer, and digital ecosystems

• Led work from concept → pilot → launch → scale

• Built businesses from $0 to $5M+ ARR and enterprise initiatives used by millions

Expertise

Healthcare Systems & Care Models

Deep experience designing and operating within complex healthcare ecosystems across payer, provider, and consumer models. Hands-on leadership building and scaling care delivery models, digital health platforms, and membership-based services from concept through launch and growth.

Human-Centered Product & Experience Design

Formally trained human-centered designer with a track record of translating research, insight, and systems thinking into user-directed products, services, and platforms. Experienced leading end-to-end product development in both enterprise and startup contexts.

Strategy, Business Models & Growth

Design-led strategist with a strong understanding of the business and operational levers that drive performance. Proven ability to evaluate and shape business models, align teams around clear priorities, and turn strategic intent into measurable outcomes.

How I Work

I start by learning — deeply. Understanding the people, systems, and constraints at play is essential to designing solutions that work in the real world.

From there, I focus on creating clarity: framing the right problems, defining what matters most, and aligning teams around a shared direction. My approach blends research, design, and strategy with a strong bias toward execution — ensuring ideas can move from concept to launch and scale.

I believe human-centered design is most powerful when it is treated as a business discipline, not a layer of polish.